Welcome to the website freshlume.top (the “Website”) that is owned by Unibone
Please carefully read this Privacy Policy, which applies to the personal data we collect about users of the Website, purchasers of our products, subscribers to our marketing communications and others who interact or communicate with us. In this Privacy Policy, “personal data” includes “personal data” and “personally identifiable” information as defined under applicable privacy laws.
If you are a California resident, please see below, section 15. Additional information for California residents, for information about the categories of personal data we collect and disclose about you and your rights regarding this personal data under California privacy laws.
1.Personal data collected and legal bases for processing
In general, we collect personal data directly from users, automatically related to users interactions with us or our Websites, and from third parties (such as social networks and advertising partners). The Website collects and processes different types of personal data for different purposes and with different methods. The information we collect includes:
(a) personal data concerning browsing or use of our Website, processed to allow for the proper functioning of the Website, as well as for marketing purposes. In this regard, please see the Cookie Policy present on the Website;
(b) personal data provided voluntarily by the user (email address, telephone number, personal details, password provided by completing the registration form) or otherwise provided while using the Website and/or through interaction with the customer care service made available by Unibone and processed to respond to user requests and offer the services, support and information requested concerning the products and the world of Unibone;
(c) the personal data provided by the user during product purchasing processes on the Website to complete transactions and for activities functional and instrumental to sales, as well as for all necessary pre-sale and after sale assistance;
(d) personal data, details and contact data, processed by Unibone- with your express consent - for marketing purposes, that is to send the user (through traditional instruments and through electronic instruments such as newsletters, emails, SMSs, MMSs and smart messages) information and updates on products, sales, promotional campaigns, events and other initiatives promoted by Unibone or by its commercial partners;
(e) personal data regarding purchases and any preferences expressed, processed by Unibone - with your express consent - in order to study consumption habits and choices, so as to bring the products, initiatives and individual commercial offers more into line with the tastes and needs of its customers;
(f) personal details and contact data communicated by Unibone - with your express consent - to third parties belonging to the Lifestyle and Fashion categories for their own marketing activities.
Pursuant to the GDPR, with the exception of browsing data, governed by the Cookie Policy, the processing of personal data is based on:
- Our legitimate interests: the legitimate interest of Unibonein providing the Website services and responding to any customer requests, with reference to points (a) and (b).
- Performance of our contract with you: fulfilment of the sale contract and the obligation to meet pre and post contractual obligations, for all activities pursuant to point (c).;
- Your consent: any consent provided by the user for the purposes pursuant to points (d), (e) and (f).
2.Use of personal data
The purposes for which we may process personal data will vary depending upon the circumstances. In general, we use personal data for the purposes set forth below, and where GDPR or other relevant laws apply, we have set forth the legal bases for such processing in parenthesis (see above for further explanation of our legal bases):
- Operating Website and services and providing related support: to provide and operate the Website and services, communicate with you about your use of the Website and our services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, process your payments, communicate with you, and for similar service and support purposes. (Legal bases: performance of our contract with you; and/or our legitimate interests)
- Responding to your requests: to respond to your inquiries and requests. (Legal basis: performance of our contract with you)
- Analyzing and improving the Website, our products and services, and our business: to better understand how users access and use the Website and our services, as well as other products and offerings, both on an aggregated and individualized basis, to administer, monitor, and improve our services, for our internal purposes, and for other research and analytical purposes. (Legal basis: our legitimate interests)
- Personalizing your experiences: to tailor content we may send or display on the Website, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences. (Legal basis: our legitimate interests)
- Advertising and marketing: to promote COMPANY’s products and services on third-party websites, as well as for direct marketing purposes, including to send you newsletters, client alerts and information we think may interest you. If you are located in a jurisdiction that requires opt-in consent to receive electronic marketing messages, we will only send you such messages if you opt-in to receive them. (Legal bases: our legitimate interests; and/or with your consent)
- Protecting our legal rights and preventing misuse: to protect the Website and our business operations; to prevent, detect and investigate fraud, misuse, harassment or other types of unlawful activities; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of this Policy and our applicable terms of service and agreements.((Legal bases: our legitimate interests; and/or compliance with laws)
- Complying with legal obligations: : to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court order, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.(Legal bases: our legitimate interests; and/or compliance with laws)
- Related to our general business operations: to consider and implement mergers, acquisitions, reorganizations, and other business transactions, and where necessary to the administration of our general business, accounting, recordkeeping and legal functions. (Legal bases: our legitimate interests; and/or compliance with laws)
Aggregate or Anonymous Data. We also create and use aggregate or anonymous data to assess, improve and develop our business, products and services, and for similar research and analytics purposes. This information is not generally subject to the restrictions in this Policy, provided it does not identify and could not be used to identify a particular individual.
3. Profiling
Unibone may collect, use and process the personal data of users in order understand preferences, interests and behavior, in order to improve our Website, products and services, as well as our offers and marketing. As a part of this, Unibone may process data relating to the value, frequency and type of purchases, (made through our Website and in brick-and-mortar Unibone stores), as well as user interactions and communications with Unibone and out Website and any other information that the user may voluntarily provide. For more information about our profiling activities, please contact us as set forth below.
Unibone may also process the personal data of the user, using automated means such as cookies, in order to collect and process browsing and usage information related to the use of our Website and to offer more relevant products and services and personalized ads.
4. Mandatory or optional nature of the provision of data
When we collect data directly from you, we will generally identify which data is mandatory and which is optional. With the exception of browsing data (the provision and collection of which is governed by the “Cookie Policy”), the provision to Unibone of personal data collected through the Website to respond to user requests and queries as well as for marketing purposes, to study consumer habits and preferences and for communication to third parties is optional.
You are not required to submit your personal data to us to merely use the Website, however it may make it impossible for Unibone to respond to requests for information and queries, or send informational materials, updates, newsletters and invitations to Unibone events. The provision of personal data, in particular personal details, email addresses, mailing addresses, telephone numbers and bank details (in the case of payments with credit cards) is necessary to conclude the product purchase contract through the Website. Therefore, if the data is not provided, you will not be able to register for an account with us, subscribe to receive our marketing communications, or make purchases through the Website.
5. Cookies and similar technologies
We and our third party service providers use “cookies,” pixels, java script, log files, and other mechanisms on the Website. For more detailed information about the use of cookies on the Website and how you can manage your cookie preferences, you can review our Cookie Policy found here.
Cookies. A “cookie” is a small text file that may be used, for example, to collect information about website activity. Some cookies allow us to make it easier for you to navigate the Website, while others are used to enable a faster log-in process or to allow us to track your activities while using the Website. Most browsers allow you to control cookies, including whether or not to accept them, and how to remove them. See our Cookie Policy for more information.
Cl ear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our services to, among other things, track the activities users of our services, help us manage content, and compile statistics about usage of our services. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files.
Third-party analytics. We also use automated devices and applications, such as Google Analytics (more info here) to evaluate use of our Services. We use these tools to gather non-personal data about users to help us improve our Website and services, as well as user experiences. These analytics providers may use cookies and other technologies to perform their services and may combine the information they collect about you on the Website with other information they have collected for their own purposes. This Policy does not cover such uses of data by third parties.
Do-Not-Track signals. The Website does not respond to do-not-track signals. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies) and set out in our Cookie Policy and as explained below.
For more information please see our Cookie Policy
6. Your rights and choices
Pursuant to the GDPR, users have the right to make the following requests regarding their personal data processed and held by Unibone:
(i) confirmation as to whether or not personal data concerning them is being processed even if not yet recorded, and its communication in an intelligible form;
(ii) information concerning the origin of their personal data, the purposes and methods of processing the logic applied in the case of processing performed with the support of electronic instruments, the details of the data controller and data processors, an indication of the subjects and categories of subjects to whom the personal data may be reported or who may be informed thereof in their capacity as data processors or in any event parties authorised to process the data;
(iii) the updating, rectification or, where interested, the integration of the personal data;
(iv) the erasure, the transformation into anonymous form or the blocking of personal data processed against the law, including those for which storage is not necessary in relation to the aims for which the data were collected or subsequently processed, as well as certification of the fact that the operations mentioned above were brought to the awareness of those to whom the data were communicated, except for the case in which such action is impossible or implies use of means that are clearly disproportionate with respect to the protected right;
(v) the portability of their own data;
(vi) the restriction of the processing of their personal data.
Users also have the right to object all or in part, on legitimate grounds, to the processing of personal data concerning them, even if it is relevant to the purpose of the collection, and to revoke consent provided previously. The right to objection and the revocation of consent may also be exercised specifically, with respect to one or more methods of sending marketing communications.
The rights listed above may be exercised by contacting Unibone
Lastly, please recall that users always have the right to make a complaint to the Supervisory Authority (Autorità Garante per la protezione dei dati personali – Italian Regulatory Authority for the Protection of Personal Data).
If you are a California resident, please see section 15. Additional information for California residents below, for information about the categories of personal information we collect and disclose about you and your rights regarding this personal information under California privacy laws